Assessing the impact of on-line campaigns with Doctors

Working in partnership with Doctors.net UK, we are just about to begin a project to assess the impact of on-line campaigns for changing behaviour, attitudes and practice amongst medics.

Doctors.net.uk is the largest on-line network for doctors in the UK and a trusted source of medical education, research and communication. It is used by thousands of doctors every day and available to all UK-registered doctors in primary and secondary care. It offers a professional, secure e-mail facility, clinical and non-clinical fora, the very latest medical information and free accredited education allowing doctors to maintain Continuing Professional Development (CPD).

Our study will assess the impact of a recent on-line campaign for doctors around quality and safety improvement in healthcare. The digital campaign reached in excess of 20,0000 unique doctors over an 8-month period and was the third most popular sponsored campaign on Doctors.net UK over the past year.

This project is supported by the Health Foundation and it is anticipated that results will be published in July of this year.